Digital printing is replacing traditional methods in different branches of the graphics industry. There are multiple reasons for this shift but the main drivers are the cost-efficiency, possibility to personalize prints and the flexibility of these machines.
This is no different in the textile printing business. Traditional screen-printing is replaced by digital textile printing solutions like sublimation printing for shorter production runs and prints that require multiple colors and photographic imagery. The digital alternatives are ideal for the personalisation of prints, which is extremely popular nowadays.